About Us

Innovation ＋ Realize /
Aiming to realize innovative products and services

The company name "Innoreal" combines the meanings of "Innovation" and "Realize." It is a name that represents our commitment to giving tangible shape to innovative products and services.

As Innoreal is not a manufacturer, we do not produce products directly ourselves. However, there are many products in the world that the market truly demands. The key is who realizes these "innovations," how they do so, and how they deliver them to the market.

For over 30 years, I have handled inspection equipment and laboratory devices, primarily for pharmaceutical companies. Throughout this journey, I have accumulated expertise in everything from product commercialization to promotion by constantly asking, "What products and services are needed?" and "With whom and how should we collaborate to bring them to life?"—all while navigating the space between ideals and reality.
Based on these experiences, a core characteristic of Innoreal is our ability to create things that do not yet exist in the world by bridging the gap between manufacturers and academia, and then bringing those solutions to market.

Now in our fourth year since founding, we have built a strong network with domestic and international manufacturers, trading companies, and academic institutions. Leveraging this network, we handle and refine unique, one-of-a-kind products while proactively acquiring specialized technical knowledge and providing high-value information to our customers.

We strive daily to look beyond superficial needs to deeply understand our customers' "true challenges" and industry trends, pursuing how to bring products closer to their ideal form. Currently, our business centers on the field of sterile preparation manufacturing and the field of in vivo prediction for oral dosage in pharmaceutical companies.

Innoreal hopes to contribute to the progress of society and the industry, even if only by a small step. We aim to bring satisfaction to our customers and stakeholders through our unique products and services.

July 2025
Innoreal Inc.
Yuji Norisue, President & CEO